Made by pet owners for pet people and the pets they love. We're the only pet brand directly supporting rescues & shelters.
Made by pet owners for pet people and the pets they love. We're the only pet brand directly supporting rescues & shelters.
We're a comprehensive pet care brand created by people who REALLY love pets and are dedicated to helping fund and support rescues, shelters, and the general public by donating a majority of its profit. Think Newman's Own for dogs!
Our main point of difference is the direct integration into the dog rescue networks. Our goal is empty shelters by fixing the broken shelter system. We also want to work to address the lack of adequate and affordable veterinary care and the vet crisis across California and other states.