get ready for a whole new game of "fetch"
Helping dogs & their humans build better lives.
Made by dog owners for dog people and the pups they love.
We're the pet brand directly supporting rescues & shelters.
Welcome to Simon Says! In Our World, Every Dog is Important.
Our Story
Simon Says Pet was founded in 2025 by a close-knit group of dog lovers who combine decades of experience in consumer goods with a mission bigger than just profit.
Being directly involved in the dog rescue and shelter systems, we have a deep understanding of what the dog-world really needs. And we have a much "bigger picture" goal in mind.
We want to make significant and meaningful changes for the better, and it starts with products, education, and commitment.
Our Products
The Simon Says team are not pups when it comes to making "things." We've been developing products in multi-billion dollar international brands for over three decades. One co-founder has developed products for some of the big boy pet brands for 10+ years.
What does this mean for you and your dog? It means we know what we're doing and you are in good hands.
Our goal is to make only the best for your fur family. Everything you need and nothing you don't. We are not interested in selling you something just to sell something.
Please remember - Simon Says is for our doggies, too. We love dogs, so who better to make dog stuff?
Our Unique Commitment
Simon Says Pet is dedicated to helping fund and support dogs in rescues, shelters, and the general public by donating a majority of its profit every quarter. Think "Newman's Own" for dogs!
Our main point of difference is the direct integration into select dog rescue networks and shelters across the United States and Canada. Our goal is to empty shelters by helping fix the broken shelter system. And, to provide better education for pet parents so they help keep the shelters empty.
Our upcoming education platform is a resource for all doggie owners.